Some collections are designed on a sketchpad.
This one was designed in conversations — long, honest, unfiltered conversations about what women actually need beneath their clothes.

The Rhea Kapoor x Butt-Chique collaboration started with a simple observation: women today don’t live in just one version of themselves. They shift constantly — from work mode to celebration mode, from relaxed to powerful, from soft days to high-energy nights. Their wardrobe evolves hour by hour, so their innerwear should too.

Instead of building a “fashion moment,” we built a functional movement.

The Vision: Essentials That Work Harder Than They Look

The first brainstorming session with Rhea wasn’t about trends or celebrity dressing. It was about real life — the wardrobe malfunctions we’ve all had, the deep-neck outfits that sit unworn, the blouse that needs constant adjusting, the dress that looks amazing on the hanger but feels impossible without perfect support.

Rhea said something that guided the entire project:

“Women don’t need more clothes. They need better solutions.”

That line became our north star.

We weren’t creating lingerie.
We were creating freedom — the freedom to move, wear, lift, bend, dance, and experiment without worrying about what’s happening underneath.

The Craft: Building Solutions, Not Just Products

Every piece in this collection was created backwards — starting from the problem, not the product.

Step 1: Identify the gaps

We listed every common issue women face:
• Slipping saree drapes
• Unreliable necklines
• Heavy or bulky innerwear for stylish outfits
• Skin irritation from tape
• Seam lines under fitted clothes
• Waist trainers that look good but feel unbearable

Only after we listed the problems did we create the products.

Step 2: The Material Hunt

This stage took months.

We tested adhesives, fabrics, finishes, flexibility levels, breathability scores — and rejected dozens before locking a single material.

Rhea insisted on something important:

“If a product claims to feel invisible, it should behave like it.”

We worked with:
• Medical-grade adhesives
• Featherlight grip materials
• Soft-touch pastie surfaces
• Flexible-core waist support panels

Everything had to feel like skin, not equipment.

Step 3: The Real-Woman Wear Test

We didn’t test on mannequins.
We tested on women with real bodies, real routines, real movement.

Office days. Lunch outings. Dance nights. Long drives.

We wanted to know how the products performed in life, not just in photos.

If anything pinched, tugged, itched, felt bulky, rolled, or slipped — it went back to the drawing board.

Step 4: Finalising What Truly Matters

Only products that passed all tests made it into the line:

• Pasties that breathe and blend into the skin
• Grip Tape that makes blouses and drapes feel secure
• A Waist Trainer that compresses without suffocating

Each piece has a job — and each job is important.

The Heart of the Collaboration

At its core, the Rhea Kapoor x Butt-Chique collection is not about “fixing” bodies.
It’s about elevating outfits, freeing movement, and making dressing easier.

It is the backstage support every woman deserves — the part no one sees but every woman feels.

Because confidence doesn’t start with the outfit.
It starts much closer to the skin.