There’s something magical about the moment when glamour meets comfort — when style doesn’t demand struggle, and confidence feels effortless. That exact magic is what sparked the Rhea Kapoor x Butt-Chique collection.

This collaboration wasn’t about making lingerie that only works for red-carpet wardrobes. It was about creating pieces that real women can wear any day, any outfit, any mood — and still feel supported, sculpted, and absolutely stunning.

Why This Collaboration Matters

Rhea Kapoor has always been the woman behind the scenes who understands the power of good styling — not because it looks good, but because it makes you feel good.
Butt-Chique, on the other hand, has built its identity around comfort-driven, body-positive essentials that celebrate curves instead of controlling them.

Together, we asked a simple question:

“What if lingerie and shapewear didn’t feel like add-ons, but essentials?”

The answer became a full collection of smart, functional, fashion-forward pieces designed for every woman’s wardrobe.

Bringing Red Carpet Craftsmanship to Real Life

A big part of Rhea’s styling journey is understanding what happens under the outfit — the invisible architecture that makes the visible look flawless.

With this collection, that red-carpet engineering shows up in:

1. Body Tape That Actually Moves With You

No stiff strips. No weird pulling. No panic mid-event.
Our body tape is soft on the skin, strong on the lift, and versatile enough to work for plunging necklines, backless blouses, or even daily comfort.

2. Pasties That Disappear — Literally

Ultra-thin, smooth-finish pasties that stay put yet feel breathable. Perfect for sheer tops during the day or bold evening outfits.

3. A Waist Trainer That Feels Like A Hug, Not A Squeeze

This isn’t your old-school waist trainer.
It’s lightweight, flexible, and designed for long-wear comfort — whether you’re at work, brunch, or dancing at a sangeet.

4. Grip Tape That Keeps Everything Where It Should Be

Designed for blouses, saree drapes, and party outfits — but once you use it, it becomes an everyday essential.

These pieces don’t scream for attention — but your confidence will.

Every Body. Every Outfit. Every Day.

The goal behind this collection was simple:

Make women feel held, not restricted. Lifted, not pressured. Comfortable, not “styled into” something.

Whether you’re stepping into a gown for a gala or into jeans for a coffee run, we wanted your foundation layer to support you without being felt.

Because that’s the real definition of luxury today: effortless comfort.

A Collaboration That Redefines “Essentials”

We didn’t want this collection to be something you reach for only on events or big days.
We wanted it to become something you reach for every day — without even thinking.

That’s the true power of blending Rhea Kapoor’s iconic sensibility with Butt-Chique’s intimate understanding of comfort:

Lingerie that works for the red carpet, but lives in your wardrobe like an everyday essential.