Butt-Chique brand story - inclusive intimate wear founded in 2020
SENSUAL | INCLUSIVE | VERSATILE | EMPOWERING
Butt-Chique design philosophy - lingerie crafted for real Indian women

DESIGN PHILOSOPHY

“I wanted to break all the norms, I wanted equal representation, I wanted quality lingerie and I wanted ethical practices. Well, I wasn’t able to find this, so I just built it!”

Fabric after fabric, style after style, every piece from Butt-Chique is curated with a thorough understanding of the body. Our aim is to reinvent lingerie as a tool for versatility and empowerment.

Having done multiple fittings on ‘real women’, we actively listen, modify, revamp and recreate products by women, for women, to empower every woman!

So no matter who you are or what color your butt is, Butt-Chique is for every single body.

Butt-Chique value system - inclusive and empowering women's lingerie brand

VALUE SYSTEM

We break the barrier and stride. Nothing stops us, for inclusivity is our natural right!

At Butt-Chique our aims and beliefs aren’t influenced by prejudiced stereotypes.

We break away from the shackles of disparity every day only to embrace inclusivity with warmth and love.

At Butt-Chique, we’re always bringing women together, creating bonds. We’re creating relationships not by blood, but through words and love.

It’s a brand built by womxn, for womxn, through love. We’re a group of people that believes in always having each other’s back and supporting one another.

Celebs in Butt-Chique

Polished, go-to look for the season.

Kusha Kapila wearing Butt-Chique shapewear - celebrity favourite lingerie
Komal Pandey in Butt-Chique innerwear - celeb approved shapewear India
Aashna Bhagwani wearing Butt-Chique - celebrity favourite body tape and lingerie

Discovery

Our Instagram