DESIGN PHILOSOPHY
“I wanted to break all the norms, I wanted equal representation, I wanted quality lingerie and I wanted ethical practices. Well, I wasn’t able to find this, so I just built it!”
Fabric after fabric, style after style, every piece from Butt-Chique is curated with a thorough understanding of the body. Our aim is to reinvent lingerie as a tool for versatility and empowerment.
Having done multiple fittings on ‘real women’, we actively listen, modify, revamp and recreate products by women, for women, to empower every woman!
So no matter who you are or what color your butt is, Butt-Chique is for every single body.
VALUE SYSTEM
We break the barrier and stride. Nothing stops us, for inclusivity is our natural right!
At Butt-Chique our aims and beliefs aren’t influenced by prejudiced stereotypes.
We break away from the shackles of disparity every day only to embrace inclusivity with warmth and love.
At Butt-Chique, we’re always bringing women together, creating bonds. We’re creating relationships not by blood, but through words and love.
It’s a brand built by womxn, for womxn, through love. We’re a group of people that believes in always having each other’s back and supporting one another.
Celebs in Butt-Chique
Polished, go-to look for the season.
Discovery
in the press
The best inclusive shapewear label for every size, body type and skin tone
A label that encourages women to embrace shapewear and feel empowered.
Butt-Chique focuses on functional products that do not compromise on comfort for confidence.
Ultimate Lingerie for the contemporary Indian woman
Best Home-grown Body Tapes Brand of India