SENSUAL | INCLUSIVE | VERSATILE | EMPOWERING
DESIGN PHILOSOPHY
“I wanted to break all the norms, I wanted equal representation, I wanted quality lingerie and I wanted ethical practices. Well I wasn’t able to find this so I just built it!”
Fabric after fabric, style after style, every piece from Butt-Chique is curated with a thorough understanding of the body. Our aim is to reinvent lingerie as a tool for versatility and empowerment.
Having done multiple fittings on ‘real women’, we actively listen, modify, revamp and re-create products by women, for women, to empower every woman!
So no matter who you are or what colour your butt is, Butt-Chique is for every single body.
VALUE SYSTEM
We break the barrier and stride. Nothing stops us, for inclusivity is our natural right!
At Butt-Chique our aims and beliefs aren’t influenced by prejudiced stereotypes.
We break away from the shackles of disparity every day only to embrace inclusivity with warmth and love.
At Butt-Chique, we’re always bringing women together, creating bonds. We’re creating relationships not by blood, but through words and love.
It’s a brand built by womxn, for womxn, through love. We’re a group of people that believes in always having each other’s back and supporting one another.
Celebs in Butt-Chique
Polished, go-to look for the season.
Kusha Kapila
Komal Pandey
Aashna Bhagwani
Discovery
in the press
The best inclusive shapewear label for every size, body type and skin tone
A label that encourages women to embrace shapewear and feel empowered.
Butt-Chique focuses on functional products that do not compromise on comfort for confidence.
Ultimate Lingerie for the contemporary Indian woman
Best Home-grown Body Tapes Brand of India
The brand aims to challenge the stereotype of an idealized body type in the lingerie industry
