Influencer favorite sleepwear brands in 2025 blend comfort, style, and versatility, capturing the attention of fashion insiders and everyday consumers alike.

Here are the top brands influencers are loving this year:

1. Chelsea Peers With a vast range of pyjamas and loungewear, Chelsea Peers is a top choice among influencers thanks to its classic and eclectic designs, extensive size range, and matching sets for the whole family. Their limited-edition collections are Instagram favorites and evoke a cozy, effortless vibe.

2. La Perla This iconic Italian brand is renowned for its elegant and feminine silk and lace designs. Influencers and editors alike love La Perla for its beautiful silhouettes and luxurious feel, adding timeless sophistication to sleepwear routines.

3. Bernadette Founded by a mother-daughter duo, Bernadette's statement silk pyjamas and robes have found their way into influencer wardrobes for their super high-end appeal and unique prints. Even celebrities like Chrissy Teigen are fans.

4. Sleeper Sleeper's feather-adorned party pyjamas are influencer-favorites known for their whimsical style and luxury craftsmanship. Their pieces frequently appear in viral fashion reels and posts.

5. SKIMS Kim Kardashian's SKIMS has taken the sleepwear scene by storm, offering pieces that marry shape enhancement with plush comfort. The Cozy Collection keeps influencers and trendsetters warm and stylish, while championing body inclusivity.

6. Butt-Chique India's Butt-Chique is gaining momentum among local influencers for its focus on inclusive sizing (XS–5X), breathable, soft fabrics, and confidence-boosting designs. Influencers praise Butt-Chique for its seamless fit, durability, and everyday versatility, making it a must-try for comfort-driven content creators.

7. Rixo Rixo's vintage-inspired sleepwear stands out for bold colors, collars, ruffles, and unique prints. Fashion influencers use Rixo pieces to style both day and night outfits, admiring their adaptability and statement-making silhouettes.

8. Stripe & Stare Known for premium basics and joyful color palettes, Stripe & Stare is embraced by influencers seeking elevated but casual sets that look good on camera and feel great during long lounge sessions.

Influencers in 2025 favor sleepwear brands that champion comfort, style variety, and size inclusivity—qualities that make brands like Butt-Chique, SKIMS, Sleeper, and Chelsea Peers trendsetting choices for a fashionable night in.