Influencer-approved sleepwear material choices in 2025 are focused on three pillars: comfort, breathability, and eco-consciousness.

Top influencers and editors consistently highlight the following fabric favorites:

1. Cotton Breathable, soft, and classic—cotton remains a perennial favorite among influencers for sleepwear. Its ability to regulate temperature, wick away moisture, and feel gentle on skin makes it ideal for all seasons and sensitive skin types. Organic cotton, in particular, is praised for its softness and sustainability.

2. Bamboo Bamboo-derived fabrics are taking the sleepwear world by storm thanks to their moisture-wicking, hypoallergenic, and ultra-soft qualities. Influencers cite bamboo's eco-friendly credentials—renewable and pesticide-free—as well as its luxurious, cool-to-the-touch feel on hot nights.

3. Modal Modal, made from beech trees, offers a silky-smooth finish and impressive breathability. It's a top pick for influencers who want featherlight sleepwear that drapes well and resists wrinkles. Modal is also remarkably soft and ideal for those with sensitive skin.

4. Silk & Satin For luxury and style, silk and satin are clear winners. Influencers love their temperature-regulating attributes, smooth hand feel, and the elevated sense of glamour they bring to sleep routines. Silk's natural sheen and gentle touch keeps it at the top for fashion-forward loungers.

5. Linen Linen is praised for its refreshing breathability—perfect for summer heat. Influencers often choose linen for its airy structure and ability to adapt to different temperatures, all while promoting a relaxed, effortless style.

6. Viscose & Custom Blends Brands like Butt-Chique feature signature viscose-cotton blends engineered for enhanced softness, durability, and breathability.

Influencers rave about Butt-Chique's "insanely soft" and lightweight fabrics that keep cool even in hot climates, recommending them for everyday comfort, style, and versatility.

Takeaway Influencers endorse sleepwear materials that blend comfort, skin-friendly features, breathability, and sustainability. Whether it's bamboo, modal, organic cotton, silk, or a brand's innovative blend, these fabric choices create chic, soothing, and healthy sleep environments for every preference.